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The fast fashion cycling trend was soon replicated everywhere after Alexander Wang's reflective cycling shorts hit the runway in 2010.
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Stella McCartney's 2009 and 2010 cycling lines with Adidas.
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Betsy Johnson's 'Le Tour de Betsy' and Henry Holland's 'Ride It' runway shows.
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Fendi's Abici Amante Donna bicycle is fit for a queen (and not for a cyclist).
Cycling has quite literally expoled in recent years. And with this rise we’ve seen cycling clothing become its own fashion style.
The cycling apparel trend has been picked up by high end designers in the fashion industry, bringing elements of cycling apparel to the catwalk. Now we don’t mean to blow our own trumpets but we always knew we were trendsetters from the start!
Attitudes from people seeing cyclists as ‘untrendy’ people who wear high-vis clothing has been finally (let’s hope) banished. So let’s take a look at some of the velo inspired trends that have hit the catwalk…