How to get marketing right, and oh so wrong
Trek have their own new season trade show every year, here's what we hunted out at Trek World.
Regardless if you've got a place on Sunday's sportive, there's plenty more to see and do - here's the lowdown.
Coach Kerry Bircher from Revolution Cycles ensures you get prepared on how to plan your nutrition before riding your first century.
We caught up with Lynne Robinson, who shared with us the three best exercises that will help cyclists loosen up and work the glutes.