Last year saw the launch of the Adventure Syndicate. Formed by some of the best female endurance athletes, the organisation was founded with the aim of encouraging other people to find their own adventure.
Whilst attending the hugely successful Festival of Women event in Oxford, Lorena nabbed some time with three women of the Adventure Syndicate: Transcontinental winner, Emily Chappell, Rickie Cotter and Lee Craigie to find out a little more about this incredible campaign.
What inspired you to start the Adventure Syndicate?
The Adventure Syndicate was very much a group decision and mainly stemmed from the notion that the cycling industry wasn’t getting it quite right Emily explains. Where Emily and Lee, in particular, felt like they didn’t fit in, they realised that they didn’t need to. They ARE women’s cycling and thus should be the influencers.
Emily: For me, I think one of the biggest things is the massive sense of capability and confidence that cycling gives you. Every new thing that I do, I feel like ‘wow, I can do that. I can do more. What can I do next?’ and the way I feel when I come home from a big event – it’s like I can take on the world. I want to bottle that and hand that out to other women … You can’t just hand it out as a pill, you have to hand it out as an Adventure Syndicate instead, so that’s what we are trying to do.”
Lee: After 10 years of bashing my head against a brick wall with the cycling industry, and being squeezed into a mould I didn’t feel I fitted into, I saw the power, strength and diversity of so many other inspirational women that didn’t fit into that mould either. I felt it was the time that the bike industry and the media, in general, stopped doing what they were doing the way they’d always done it and started taking note that people are different and started celebrating that difference.