Black Friday has only been a ‘thing’ in England over the last couple of years. Where once prices remained high until Boxing Day, now they drop suddenly in the run up to Christmas as retailers race to catch shoppers.
The tradition is actually an American one, with Black Friday falling on the day after Thanks Giving, making it the fourth Friday of every November. Conveniently, that’s also pay day for a lot of people.
Retail history lesson aside, the good news is that many cycling retailers and brands are throwing their efforts into capturing your custom with Black Friday deals. This year, Black Friday falls on Friday 27, but most of the stores aren’t holding out until then – they’re making their offers available now. We’ve rounded up some of the best just for you…
Human Race Events – 20% off all events
The company who organise a wide range of events – from women’s only Cycletta rides to the Welsh Dragon Ride and tons of triathlons – are offering 20% off all events from 00:01am on Friday morning, to 23.59 in the evening. They’re calling it ‘Finish Line Friday’ to put a positive spin on the whole fiasco.
You can view all events on their site here, and we’d advise planning in the events you want to do now, ready to sign up on the day!