Evans Cycles launched their own cycle event, ‘Ride It’ in 2008 providing organised mountain bike and sportive road bike events for cyclists all over the UK. The non-competitive rides take place twice a month and are designed for all riders from novice to expert.
Evans recommend that riders reserve a place before taking part in one of the events, as there is often high demand. All cyclists will receive an email before the event with details about the day. Helmets are compulsory and riders are given a timing chip, Free Waterproof OS route map and FREE SIS energy product at the event centre on the day. There is also opportunity to hire a Garmin GPS free of charge on the day which will come loaded with the route, as well as providing stats; including average speed, calories burned and distance covered.
Event routes vary, but generally you are given a choice of a long, medium, short or fun route with a distance to suit everyone. There are food and mechanic stops during the ride and all routes are clearly marked. Entry costs range from £7.50 to £12.50 and cyclists under the age of 18 get free entry and under 16’s must be accompanied by an adult. Mountain bike rides range from 15 to 30 miles, with road rides from 12 miles up to 90 miles but length can vary. They also offer 15 mile sportives for the family at only £5, to find an upcoming ride, visit the website.