British Heart Foundation and Cycle Ride Ltd host an annual ride from London to Brighton, the series includes one off road, one on road and a night ride. The 2013 bike ride saw 28,500 cyclists take part in the ride from London to Brighton to raise around 3 million for the charity. The rides are now in its 38th year raising all important funds for British Heart Foundation, supported by Santander and British Cycling.
Cyclists can sign up to the event of their choice, and every penny of the money raised goes towards British Heart Foundation research. Raising more than £150 means cyclists will be eligible for priority entry for next year’s event. There are marshals and pit stops along the route to provide support. The rides are variable in each event as well as difficulty and length and entrants can enter alone or as part of team. Age limits for each event are also different, and some events offer bike hire to order in advance, riders can collect on the day and leave the bike at the finish for collection.
A good level of fitness is required for each of the rides and riders will be given a map of the route. There is also opportunity to return to London via coaches provided by the event organisers as bikes will not be allowed on the train.