Evans Cycles recently hosted three women only events in their Cardiff, London and Manchester stores. The idea came from female customers in focus groups, Lydia and Michelle from Evans organised the events to give something back to female customers. They featured guest speakers, demos, goody bags and refreshments.
Everyone who registered and attended received special discounts in store on the night, as well as bike fitting advice. Ladies were given a basic maintenance demonstration, and a nutritionist was on hand to talk about what to eat before, during and after exercise. The evening provided opportunities to talk to a cycle clothing expert to discuss the best choices for specific weather and riding styles as well as a question and answer session with Ana Nichoola . There was also the chance to win a £100 voucher for the fastest puncture repair.
The events give women chance to meet other riders within their local area and try on stock usually available only online. Evans Cycles are keen to get further events organised in other UK stores due to the positive response and feedback from the 2013 events. Evans currently has fifty stores in the UK and hope to bring more women only events to other areas in future.