A scheme that aims to provide potential London commuters with a free Cooper singlespeed bike has reached fifty per cent of its crowdfunding target.
Buzzbike will be rolling out their first bikes this Autumn, and they’ll go to city centre commuters who will pay a deposit of just £100 and receive a bike worth £700, plus a Hiplok bike lock, annual service, integrated lights, insurance and discounts from Brookes.
It all sounds pretty peachy. The only catch? The bikes will earn their keep by carrying advertising and their (foster) owners will need to ride a minimum of twelve days a month, logging rides on an app to prove that the bike and its advertisements have been adequately circulated.
Unlike the Boris Bike system, riders will keep the bike 24/7 and the lightweight premium machines will probably be more pleasant to ride, making them a tempting offer for those not able to splash out on a city slicker worthy machine.
The bikes will be handed out to those living and working in the catchment that the advertiser wants to target, and parking will need to be on street to promise maximum ad delivery – though since you’ll have insurance this shouldn’t be too much of a worry.
A Bluetooth beacon in the bike means that Buzzbike can “push content to mobile phones, turning Buzzbike into a fully integrated media platform”. Buzzbike give a little more insight into what this might entail, saying: “an app for Buzzbike members creates targeted rewards for the rider and a deeper connection with the advertiser.” If that means we can advertise a high street coffee chain and also get coupons for free coffee or similar, we might consider it.
To celebrate the launch, Buzzbike asked some local artists to design their own versions, which were displayed at the London Design Museum – to great effect…