‘Roam Free’ is Emu’s mantra, they believe their discrete down-tube mounted batteries could turn cycling in to a more approachable hobby, and could also allow eBiking to be more adventurous.

Emu Bikes see eBikes as the answer to “traffic-filled roads and prohibitively expensive public transport”. The brand offer two bikes, one for men and one for women, and both feature a pretty snazzy built in phone charger.