If they ever start giving out awards for making cleaning products sound extreme, Muc-Off are going to be up on that stage dousing each other in champagne in no time. Back in 1991, Rex and Marilyn Trimnell had just started X-Lite UK, based on the success of Rex’s design for a twin crowned bike fork and recent demand for bar ends. Not satisfied with that, Rex moved straight on to brew up a shocking pink liquid with which to clean his bike bits. It turned out that pink power was good stuff and pretty soon word got around and Muc-Off was in demand.
These days it’s the leading brand in bike cleaning products and marketed at anything that involves dirt and dangerously high speeds. They have high profile endorsements from the likes of downhill mountain biker Steve Peat and the Force India F1 team, as well as sponsorships of a range of rally drivers, road and MTB teams and athletes. Their pro-teams are the final testing stage for what is a pretty rigorous R&D process.
As far as bicycle products go Muc-Off seem to have most bases covered. Aside from the original pink formula bike cleaner spray, they also do a yellow drivetrain cleaner, a degreaser, an x-1 chain cleaner and a thing called Chain Doc, which looks like a robot from the future. Most of these products are also available in more eco-friendly, biodegradable versions or a high-speed, high-performance variation.