The new commuting initiative, Free2Cycle, takes a new approach to encouraging people to cycle to work. Rather than offer vouchers to subsidise bike purchases, Free2Cycle hopes to educate commuters through behavioural change. With the help of employers, employees will get rewarded and supported for ditching public transport and cars in favour of pedal power.

Free2Cycle aims to dramatically increase the number of cyclists on the roads throughout the country. If you meet or exceed your personal mileage allowance, your new bike is not only free but you’ll be rewarded along the way when you cycle to work – so, how does it work?

Employers sign up to Free2Cycle online and each employee enters their planned commute mileage. Based on the number of miles they have individually committed to, employees are offered a free bike of their choice.

After that, it’s down to the employee to earn the bicycle they chose by cycling the pledged mileage to and from work, effectively paying for the bike through ‘pedal power’.

There’s a whole host of health and cost reasons to support the argument that you should cycle to work wherever possible. Free2Cycle offers employees a better lifestyle, improved and increased activity, and thus, more effectiveness in the workplace. For more information on the new cycling initiative, head over to their website here.