With just one week until the grand Yorkshire sportive event, FLAB have seen record breaking numbers sign up with an overwhelming number of women taking part. More than 600 people have signed up so far, including over 150 female riders expected to take part.
After massive success with their men’s range of plus size performance clothing, Fat Lad at the Back launched their women’s line in 2014: Fat Lass at the Back which has received a warm welcome from the women’s market. Due to overwhelming demand, founders Lynn and Richard decided to launch a series of FLAB sportives.
“There’s still time to sign up if you want to take part. Even if you’ve never ridden a sportive before, our staff and Flambassadors will make sure you get over that finish line”
The Up North sportive routes take in some of Yorkshire’s most stunning countryside from Greenhow Hill, Malham Cove and the breathtaking isolated valley of Littondale. The event is also renowned for its legendary food stops, all in jaw-dropping locations. This year a post-event Hog Roast will ensure that riders leave full and wearing a smile.
FLAB’s Up North sportive takes place on Sunday, May 7th setting out from Ilkley Rugby Club. Riders will be able to choose from three distances: 25 miles, 50 miles and 75 miles.
Registration for Up North is open until 3rd May (subject to selling out beforehand). Riders are encouraged to reserve their place before it’s too late. For more information, and to register, visit the FLAB Sportive website here.
