The big red ‘S’ is an iconic symbol in cycling – and the Specialized 2017 women’s road bike range is looking not a smidge less show stopping than we’d expect.
Specialized have been building bikes for decades. They’ve also remained dedicated to building women’s frames where they feel they’re required since the early 2000s.
High tech, data informed frames
Being one of the largest brands in cycling, Specialized have access to some of the most forward thinking technology. On their most recent addition – the new Ruby of 2017 – they partnered with McClaren (those people what make fast cars). And it wasn’t their first time.
The brand purchased Retül fit systems back in 2012. Now they use the body measuring technology to carry out their own Body Geometry fits. Data from every fit – currently over 34,000 – is entered into a database and used to develop new and existing frames.
When it comes to deciding if women’s models are needed, or if men and women want the same fit and layup from a bike, this is proving hugely insightful. This approach has already been seen at play in the way the brand maintained the geometry of the 2017 women’s Ruby, whilst revamping the men’s Roubaix – and we expect to see more changes in future bike-generations.
All the choice in the world…
The range Specialized carry comprises 237 different bike models. If we count each size and colour option as its own model (and many of them do feature altered carbon lay ups for different frame sized), that’s 1215 separate options.
We visited the brand’s UK HQ last week, to have a look at the full range – and we’ve brought you a round up of the stand out women’s models. These are the Amira, the Ruby and the Dolce. In some cases, little has changed – in others, the model has been completely reshaped. Where there are unisex frames we also think are worth taking a look at, we’ve pulled those out too.
Here we go…