Online cycle superstore Wiggle have created a new round the clock, seven day a week bike service system that can be used by anyone within the M25.
‘Wiggle Bike Service and Repair’ will allow cyclists to book their bike in, have it collected, repaired, and then returned within three days. The pilot service is running within the M25 but there are hopes to expand.
It’s the second time the retail giant – who were recently announced to be working on buying Irish competitor Chain Reaction Cycles – have made efforts to bridge the gap between the online space and the offline world. Late last year, they closed their servicing concessions based in Homebase after a one year period due to circumstances “out of their control”.
The new service can be accessed online at ‘Wiggle Bike Service’ and the servicing will come from cycle service provider ‘havebike’ – who are trusted to look after London’s Ambulance, Police and Fire bikes.
There will be a range of three servicing options, and two annual bike service plans.
Stefan Barden, Wiggle CEO said: “Wiggle Bike Service & Repair is an exciting new pilot for the business. We are at heart an online sports retailer; the largest pure-play in Europe. However, we constantly strive to create and develop new and innovative services for our customers to add strength and depth to our comprehensive online offering.
“‘Wiggle Bike Service & Repair’ offers our customers a fast, convenient and easy way to get their bike serviced and repaired. It is another example of our commitment to cycling and our strong connection with our customers. We will learn from this pilot and continue to develop our online and service offerings as a result. A premium offer requires premium partners: We are delighted to be launching this pilot in partnership with the bike service experts at havebike.”
Nick Brown, Managing Director of havebike added: “As a leading bicycle servicing company with an excellent reputation for quality, we can offer Wiggle customers’ unparalleled levels of professional service together with a personal touch, courtesy of our team of mechanics and cycle experts. We’re very excited to work with the dynamic and fast-growing cycle brand Wiggle and are looking forward to meeting Wiggle’s cycling community in the capital.”
You can check out the offering, and book your bike in here.