Specialized Women, the female-specific arm of bicycle manufacturer Specialized, has agreed a sponsorship deal for the new La Course. The one-day race will take place on the 27 July in conjunction with the final stage of Le Tour de France and will take in 13 laps of the Champs Elysees circuit totalling 90km.
Californian firm Specialized will be the official performance bike manufacturer of La Course, as part of the deal which was struck with race organisers Amaury Sport Organisation.
Specialized Women is already a partner of Boels-Dolman and title sponsor of US team Specialized-luluemon, both of whom are taking part in the race.
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