Check out our full interview with Sir Chris himself on the partnership here
Athletes such as Laura Trott were talent spotted and supported by British Cycling’s Go-Ride programme and it’s hoped getting more kids on bikes could give wings to the dreams of potential Olympians.
Over 60% of the elite riders competing at Rio 2016 began their career at Go-Ride sessions and with 1,500 donated bikes the target is to reach at least two million kids by 2020.
Evans Cycles ambassador, six time Olympic Champion and Father to baby Callum, Sir Chris said: “Inspiring young people across the country to start cycling and realise how great it can be is something I really believe in.”
HOY bikes will be loaned out to Go-Ride sessions for the next four years, with help from the retailer, and Sir Chris said: “Evans Cycles and I jumped at the chance to provide HOY bikes for British Cycling’s Go-Ride programme… hopefully we can help find the world champions of tomorrow.”
The sessions, organised by schools and local cycling groups countrywide, and overseen by British Cycling, include skills coaching across various disciplines, and lead into the next, more competitive rung on the ladder – Go-Race.
British Cycling’s Director of Coaching, Education and Development, John Mills, hopes the bikes will provide inspiration as well as tools to develop riding ability – he said: “The fact that the bikes bear the name of one of the most phenomenal athletes Britain has ever seen is sure to inspire thousands of young people to get into the sport.”
HOY bikes are exclusive to Evans Cycles, and Marketing Director James Backhouse spoke of their pride at being involved in such a valuable programme, saying: “Riding your bike is one of the greatest things in the world, and by partnering with British Cycling we can help youngsters across the country discover that for themselves.”