The London Cycling Campaign today boosted its Safer Lorries, Safer Cycling campaign with the release of this video, demonstrating the effects of a lorry hitting a cyclist:

The London Cycling Campaign points out that lorries are involved in 50 percent of cyclist deaths, despite only accounting for five percent of traffic. And as anyone who’s been paying attention over the last couple of years knows, female cyclists account for a disproportionate number of those deaths and serious injuries.

Written and directed by award-winning photographer and filmmaker, Klaus Thymann and featuring music by Hot Chip’s Alexis Taylor, the video is a call to action for cyclists to back the Safer Lorries, Safer Cycling campaign.

Two London councils have signed up to the London Cycling Campaign’s pledge to only use the best-equipped lorries and best-trained drivers to help stop cyclists being killed on the streets of the capital. The organisation is pressing for all of them to do so, and you can help by visiting the  site and sending an email to the leader of your council.

The London Cycling Campaign also offers some sound advice on staying out of trouble, summed up in this graphic:

Visit the London Cycling Campaign website for more.