Laura Trott has partnered with retail giant Halfords to bring out a range of road and hybrid bikes with the aim of inspiring more women to ride. Today, Trott appeared in a new video promoting the bikes – embedded below.
Just weeks ahead of the Rio Olympics (we’d have thought Trott might have been busy enough already!) the range will be available from July and comprises of one hybrid and three road bikes, starting from £449.
The bikes will bolster the existing women’s models Halfords offer to a total of 17 – their largest range yet.
Double Olympic champ Trott said: “Riding bikes is my life, so it’s been a dream for me to develop my own. I want to see as many women and girls as possible to get out there on bikes – whether it’s city commuters, mums cycling to school, fitness seekers or for those who want to go all the way and compete, the bikes are tailored to women and their individual ambitions for cycling”.
The bikes all feature a women’s specific geometry and tailored components – something Trott said was crucial – explaining: “When we went through the design process, it was really important to create bikes that are both fast and comfortable for women. I wanted to create a range dedicated to the specific needs of women, so they don’t have to worry about whether a bike fits properly, leaving them inspired to really just enjoy getting out there.”
She added: “If I can inspire women and girls to get on a bike and give it a go, that would be amazing.”