The cycing industry loves nothing more than a good bike show (ok, most of us like a good bike ride best) – and with the summer of 2017 fast approaching there have been plenty of opportunities to soak up all the new gear in preparation.
We headed down to the bike bling haven that is distributor Madison’s own creation: IceBike, to bring you a glimpse at what’s newly on offer (or soon to be) this season.
Furnishing the bike world with kit from over 70 brands, Madison distribute kit from giants such as Garmin, Shimano, Pro, Lazer and Pearl Izumi as well as offering own brand creations such as Madison and Genesis bikes.
Here’s a look at some of what was on offer…
Mule Bar: Vegan and Vegetarian Bars, plus Re-Usable Gel Packaging
Mule Bar have always impressed us with their yummy flavours and natural ingredients. But they impressed us even more today with their brand new Vegan protein bar in Almond and Strawberry Flavour, as well as their vegetarian friendly energy bar, in Raspberry-Blackcurrant.
Even cooler was the brand’s new approach to gels. Being a member of the ‘Top 1% for the Planet’ group, they wanted to find a way to care for the environment even more. And what better way than creating a reusable energy gel packet, that can be bought in conjunction with a large container (a bit like a runny-honey dispenser) with which to re-fill. A cap on the top of the packet means that there’s no risk of the gel residue leaking into a jersey pocket: a common excuse many people give for dropping them on the ground. Chapeau!