We did nip in to listen to Chris Garrison’s talk to retailers about how to make stores appealing to women – one of the key points being promoting outfit ideas. After all, why should shopping for cycling kit be so very far removed from any other sort of clothes shopping?

How to: Get the Best from your Bike Shop

This Anara gear was definaely laid out as an outfit, and it caught our eye immedaitly. All about performance, the matching jersey and shorts are made from quick dry material, with plenty of pocket space and a drop tail on the jersey and a dual density pad, with ‘yoga pant’ style wide waist and wide thigh grippers.