Alcohol is a hard one to give up for long periods of time due to its social relevance. No one wants to be the office bore that sips a tap water at Friday drinks or simply refuses to go to the pub at all for fear that you’ll give in and order a large G&T. But that doesn’t mean it’s not possible to cut out alcohol for lent for cyclists.

And let’s face it, alcohol probably is the one standard vice that people give up at Lent that cyclists would greatly benefit from too.

Being teetotal is very much on trend right now, with bars beginning to pop up around the capital that don’t serve alcohol, such as Redemption in North Kensington. The alcohol-free cocktails in these places are so beautifully crafted that your alcohol-loving friends are unlikely to even notice that they’re just drinking exquisite tasting fruity concoctions without the added liquor calories.

If there ever was a socially acceptable time to give up drinking for a while, 2015 is certainly the year for it.