Specialized have been making female specific bikes since 2003.
Their technology and attention to detail has come on a great deal since the original Allez Dolce and Vita Dolce models.
Now, the brand make female specific bikes designed to suit a woman’s body where they can see that we need something different – be that due to biomechanical differences, or what they call experiential and motivational differences.
Describing the brand’s approach, Women’s Brand Manager Stephanie Kaplan explained: “I think as we move more into the ‘digital age’ and we gain more and more access to fit data and rider feedback, we’re able to see that there is more at play than simply gender. As we uncover that data – and I think a lot of that has happened in the last 2 to 3 years – we are able to have greater insight into what women’s needs really are and how we can make changes and improve our products to provide a performance benefit.
“It’s ultimately about doing what’s right for the rider, even if it means ‘proving ourselves wrong’”
“Through our exhaustive research we are going back to the drawing board, with no pre-determined conclusions, and truly looking at what we can do. If we can make changes that provide a benefit to a female rider – whether that’s geometry, custom-tuned suspension, etc. – we are committed to doing that and making the best bike for the rider. If we don’t find any marked differences and we can serve the rider with a shared platform, we’ll consider that as well. It’s ultimately about doing what’s right for the rider, even if it means ‘proving ourselves wrong’ and being willing to admit that how we did it before may not best serve the rider, and figuring out what we can do better.”