Guess what? It’s not all about the bike. Specialized also create everything needed to get out and ride: helmets, shoes, grips and handlebars, gloves, saddles and clothing.
The handlebars, saddle and foot to shoe connections are all incredibly important – these contact points lock us to our bicycles, and if they’re not right we can end up uncomfortable. That’s where Body Geometry FIT comes in.
Body Geometry FIT products are those that are ‘scientifically tested and ergonomically designed’ to connect the rider to their bike in perfect harmony, and Specialized ensure that in each case there is a women’s version where necessary, designed to fit our bodies and based on data and rider information.
Specialized have offered their own Body Geometry Bike Fitting service for many years, but in 2012 they purchased the science led bike fitting business, Retül. Retül fits are available across the world, and the system records data from riders as they pedal a stationary bike, allowing fitters to find the perfect set-up for a rider – and also giving Specialized the opportunity to gather a great deal of data along the way.
As well as using the data collected from fits, Specialized also work with leading doctors in their fields Dr Minkow, Dr. Pruitt, and Dr. Bickel. One of their favourite approaches is monitoring blood flow in a rider to help them develop better saddles, chamois pads and indeed gloves.