Vulpine

Vulpine was established in 2012 by Nick Hussey – a man with a plan to give cyclists clothing they could wear on the bike and in the pub.

A cyclist himself, and an admirer of classic British tailoring, Nick saw a gap in the market for functional and stylish cycling apparel that would look great on and off the bike.

Vulpine produces a high standard of technical cycling wear for both men and women, with a careful eye to provide the very best in terms of fabric, colours and cut.

Since their launch, Vulpine has made active and conscious decisions to promote their women’s line. And why shouldn’t they? They have an extensive range of female specific clothing that’s equal to their men’s selection.

The range includes a variety of shorts and trousers, jackets, base-layers, jerseys and accessories which are produced in a way that means they can easily be worn off the bike. One of the most famous items in the range is the waterproof Harrington jacket, which we reviewed here.

Women’s Breton T-shirt: £39
Women’s Cigarette Pant: £79
Women’s Summer Capri: £75
Harrington Jacket: £195
See them all here.

Vulpine’s marketing campaigns are delightfully clear, and they focus on showcasing their range of clothing in a way that shows them best: on the bike. Each garment on their website has multiple studio photos, in addition to a number of lifestyle images to give the consumer a full view of what the item looks like still, and living. Along with detailed product descriptions, non-jargon science, Vulpine offer all the product information you could need to make a valued and informed purchase.

Along with a dedicated design team, Vulpine has enlisted the assistance of Jools Walker who heads the PR and Social Media aspect of the company. Jools rekindled her love for riding bikes 6 years ago and began blogging her adventures online, at Velo City Girl. Jools is a respected writer, cyclist and representative of the women’s cycling community. Her work to promote Vulpine has strengthened the brand name not only among cyclists, but especially among the female riders.

Last year Vulpine branched off from clothing production, and teamed up with some talented illustrators to produce a range of cycling inspired prints for the home. In true Vulpine style, these prints are elegant and stylish and each one would look great upon the walls of any cyclist’s home.

HOY Vulpine

In 2015, British Olympian, Sir Chris Hoy, teamed up with Vulpine to launch a new joint brand: HOY Vulpine. With Vulpine’s knowledge of high quality clothing, and Hoy’s wealth of cycling experience, the duo were able to product a high performance range of cycling clothing. Hoy-Vulpine Performance apparel is available for both men and women, with an equal level of provision.

Senko Jersey: £99
Senko bibs: £125
Sportive Jersey: £75
Sportive bibs: £89
See them all here.

To expand on their joint brand, the HOYVulpine Performance brand took to a public crowd-funding website to raise funds for a new line, with a wider variety of choice. The campaign began in November 2015 with the target of raising £500k, however this target was smashed by the end of the campaign having raised a staggering £1m from over 600 backers.

This year the range has grown even larger, splitting into two wardrobe groups: Sportive wear with a relaxed fit, and the Senko range that’s tight and aero. We interviewed Sir Chris and Nick Hussey about the range recently and Sir Chris gave us a sneaky peak into the future, saying: “We’re creating more women’s specific products and ranges all the time now, and you’ll see that in the coming seasons.”

With Vulpine’s careful attention to detail they’ve produced high quality and attractive cycling apparel, and secured a reputable brand name in their short lifespan. What makes them stand out for us is their dedication to providing a comprehensive women’s range, that is equal to the men’s line in both quantity and design.