Dating right back to the late 1800s, Bianchi have a rich history in cycling and an Italian pedigree that’s hard not to breathe a sigh of longing over. The brand have always offered bikes in a wide range of sizes, but it’s only fairly recently that they’ve added women’s versions that go down ever smaller and have female specific contact points.
Unlike many of our key bike brands, Bianchi don’t make women’s specific frames. In fact the brand take a very androgynous approach to cycling, mainly happy to see a woman on any bike – they believe the perfect fit can be found with adjusted contact points. The most notable sign of this is their use of a solo woman to advertise their Infinito CV model, that’s available for men and women – it’s rare we see a female rider featured in an ad for men and women in cycling.
Sponsoring a selection of female athletes, they’re also keen to grow grassroots women’s cycling with the introduction of ‘Dama Days’ across the country, the first of which took place this spring.