This year Primal Europe added a brand new string to their bow – a range of lifestyle kit suitable for anything from casual rides, to spinning classes, yoga or gym workouts.
With bright and fashionable workout gear being a quickly growing market, Primal jumped on to the wave at just the right time.
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The range includes leggings, capri pants, and Airespan t-shirts and sports bras, all colour matched to create a host of co-ordinated outfits.
The idea of lifestyle kit isn’t completely new to the cycling industry – but in the past it’s often meant baggy tshirts in plain black with the logo of a bike brand printed on the right breast, or a cycling cap you might wear off-the-bike if you’re sure you won’t look too silly. The idea of a cycling brand making the sort of kit we feel proud to go the gym in isn’t quite so established.