Urbanist Chamois Panties were launched via a Kickstarter campaign back in 2013, with the first shipments arriving mid-summer 2014.
The brainchild of Christiana Guzman the goal was simple: to offer comfortable cycling underwear for women with an in-built chamois.
Speaking to us around the time of the launch, Guzman who studied Product Design at Arizona State Unversity told us: “The idea behind the Chamois Panties is creating the ability to ride in comfort, without having to sacrifice your own personal style.” The idea earned 250 per cent of the Kickstarter target set – it was clear that the market was there.
The chamois panties meant women could commute without discomfort in their normal clothes – be that riding to the gym or to work – forgoing the need to switch between padded lycra cycling shorts and casual clothing throughout the day.