We just love a good cycle challenge to keep us motivated when training and provide a focus to see us through even the most gruesome of training sessions.

10 Ways to boost cycling motivation

The annual London Revolution ride is a 2-day event, covering 185 miles over the course of a weekend. Hundreds of riders come together from all over the country to ride past iconic landmarks, experience the heritage of the city and make friends with like-minded riders. The event has quickly become a must-do favourite in the cycling world and after the introduction of the Revolution Ultra this year, you now have the option to blast the route out in just one epic day.

This year each rider raised an average of £760 for charity which is an increase of 46% on 2016. This event is a great opportunity to raise money for great causes.


“This year’s Dulux Trade London Revolution was the best ever. More than 2000 cyclists of all levels and experience took on the 300km challenge around the capital, from the ultra fit in one day, to beginners, who had never been on a bike before they signed up, in two." - Julian Mack, CEO, Threshold Sports

Historically, the London Revolution sees riders tackle a 300km loop around London across two days, but this year, the Ultra route was introduced which challenged riders to conquer the route in just one day. Joanne Cowie and Cat Archer rode the Ultra this year, and here's how they got on:

Joanne Cowie: "Dulux Trade London Revolution was worse than childbirth! But I’m already thinking of signing up for 2018. Madness! I’m a single mother so I didn’t have much time to train – the longest ride I managed was 20 miles. However, I raised £2,000 for the Outward Bound Trust and I feel like I really achieved something.

My advice to anyone thinking of doing Dulux Trade London Revolution is to practice, set yourself goals, put your mind to it, cycle like mad and enjoy it. It’s beautiful scenery so keep your head up, soak it in and don’t think about the finish line."

Cat Archer: "It was really, really good. I was knocked off my bike badly by a 20-year-old driver last year, so I found it psychologically tough, especially through London, but I followed two other cyclists, kept in the middle of the road and made eye contact with drivers."

Dulux Trade London Revolution 2018


Dulux Trade London Revolution is a fully supported event. Cyclists receive training plans in advance to help riders get ready for ride day. The route is fully signposted with regular pit stops, delicious food and drink, the legendary festival camp with camping and glamping options, chaperones and medical and mechanical support. So all you need to do is ride your bike.

There will be a range of packages for riders to choose from, many of them new for 2018. This is to be more encompassing of rider's abilities, travel options, and overnight options.

  • All inclusive weekender- (300km, 2 days riding, camping, massages, breakfast and dinner, festival pass)
  • Essential Weekender- (300km, 2 days riding, camping, festival pass)
  • Just Ride -(300km, 2 days riding, festival pass)
  • ULTRA- (300km, 1 day, festival pass)
  • South London Leg – Saturday 160km (no camping)
  • North London Leg- Sunday 140km (no camping)
  • Charity- (range of charity packages through raising money for CRUK)

On 12th and 13th May 2018, 2,500 riders will cycle a 300km, 360° loop around London in one incredible weekend.

The first to sign up at www.london-revolution.com will be entitled to an early bird discount. Everyone is welcome, from elite cyclists to heroic fundraisers who have never been on a bike before.