Many of you will recognise Giro as the brand associated with reasonably priced cycling helmets and more recently shoes.
There's been a shift in direction for the company, and Giro are now ready to roll out a 22-piece women’s line, which has been popping up at trade shows we’ve been touring over the past year.
It was at Eurobike 2013 when we first caught a glimpse of the new performance cycle clothing range. And, we were instantly smitten.
Touted for its technical features and lifestyle looks, the range includes undershorts and base layers, right through to wind vests and rain jackets, all of which are packed with high-performing technical details for in the saddle, but won't leave you looking out of place down your local.
On sale this month in shops across the UK, as well as online at giro.com, the women’s New Road collection will be a welcome change for many, with looser fits favoured above the traditional Lycra-tightness.
In a released statement, Giro vice president Greg Shapleigh said "Cycling is going through a period of rapid change, both as a sport and as a cultural movement, and women are leading the charge.
"With Giro New Road, we have created clothing that shows cycling can inspire performance apparel and streetwear as well as it does with cycling essentials like helmets and footwear."
The women's apparel falls into three categories, described by Giro as follows:
- Foundation – Base layers, including tops, shorts and bibs designed for next-to-skin comfort plus storage solutions that give riders more freedom to choose mid and outwear styles based on their ride and destination.
- Ride – A complete line of tops, bottoms and outerwear delivering New Road style with fits, finishes and fabrics designed to perform on even the longest, toughest rides.
- Mobility – A complete line of tops, bottoms and outerwear designed for shorter rides and emphasising urban functionality.
Many of the New Road Mobility pieces have hidden bike friendly features including gussetted crotches and reflective tape inside the leg hem, but conceal themselves well when you get to the office.
Watch this space for more information as we begin to call the kit in to test.