Dame Sarah Storey tells workers to ‘dust off their bikes and cycle to work’

The face of Cyclescheme’s ‘Challenge Yourself’ campaign, Sarah hopes she can motivate people to get out on their bikes more.

Multiple gold medal-winning Paralympic cyclist Dame Sarah Storey is encouraging workers to get on their bikes and cycle to work.

Dame Sarah Storey has teamed up with Cyclescheme, the UK’s leading Cycle to Work scheme provider, to promote cycling to work and raise the profile of cycling nationwide.

She will lead Cyclescheme’s ‘Challenge Yourself’ campaign as part of a four-year agreement, which covers a number of new initiatives including the first National Cycle to Work Day on Thursday 12 September 2013. The day was created to highlight the benefits of cycling as a means of transport and to inspire people to make a positive change in their commuting habits.

The Paralympic cyclist said: “Since cycling is one of the best modes of transport for local journeys and Cyclescheme provides the means for people to obtain a bike in order to make those journeys to work, it was an obvious choice to become involved with the company. If we start by encouraging people to cycle to work, then they’ll feel healthier, will save money and be more inclined to ride their bikes for other journeys and leisure time too.”

“I’m looking forward to working with Cyclescheme on the National Cycle to Work Day at the end of the summer to encourage even more people to challenge themselves, dust off the bike and cycle to work.”

According to Cyclescheme, cycling to work in the UK has enjoyed a growth of 20% in the last 10 years, with employees selecting over 350,000 bike packages through Cyclesheme alone.

To learn more about the National cycle to work day, and to sign up for more information, click through on to their website


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