British paralympic cyclist, and multiple gold medalist, Dame Sarah Storey, has launched an elite women's cycling team for 2017. Along with her husband, Barney, the new team hopes to support and nurture Britain's aspiring riders.
Although this isn't the first time the champion couple have ventured into team management. Podium Ambition was launched in 2013 by the Storey's, but due to financial pressures, the team ceased at the end of the 2016 season.
Retaining many of the same Podium Ambition riders, Storey has added new athletes to the roster with the hopes of taking the Storey Racing to the UCI peloton. The team roster includes: Neah Evans, Bethany Crumpton, Monica Dew, EJay Harris, Katie Prankerd and Hannah Dines from the folded Podium Ambition team. They will be joined by Dannielle Khan, Jennifer George, Laura Cameron, Chanel Mason and junior Mercy Webb join the squad.
Speaking to Press Association Sport, Dame Sarah said: “Our founding principle is ‘#bestversionofyou’ and that is the same ethos Barney and I based our careers on. We want to encourage everyone to give their best performances from a platform in the UK."
More news will follow on the developments of Storey Racing as they come.