Race News

Cycle for Recycling with the Drops Team

Every Can Helps and Drops Cycling team up to help raise recycling awareness

Recycling programme Every Can Counts and Drops Cycling Team are teaming up at major UK cycling races this season to engage with the public about the importance of recycling drink cans.

Every Can Counts, who are sponsoring Drops Cycling Team as part of its programme to maximise the recycling of aluminium packaging, will be encouraging race-watchers to recycle more. Starting with the Tour de Yorkshire this weekend, cycling enthusiasts will be able to take part in an interactive game called ‘The Recycle Race.’

“I think the recycle race will be really popular with the public and encourage people to recycle more.” – Bob Varney, Drops Director

The aim of the Every Can Counts activity is to race against friends and family around an “endless” recycling loop track. The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days and that aluminium is endlessly recyclable.

The Every Can Counts team will be running the Recycle Race activity at the following locations across the UK.

  • 29th April – Tour de Yorkshire
  • 9th May – Tour Series 1 – Redditch
  • 16th May – Tour Series 4 – Wembley
  • 20th May – Tour Series 6 – Bath
  • 7th – 11th June – The Women’s Tour
  • 7th June – Kettering
  • 8th June – Stoke-on-Trent
  • 9th June – Royal Leamington Spa
  • 10th June – Derby
  • 11th June – London

Recycling ambassadors from Every Can Counts will be at these races to meet with members of the public to discuss recycling as they enjoy the ‘recycle race’ game, with the opportunity to win prizes including a bike made from recycled cans.

If you plan to attend any of the races above, be sure to stop by and check out the recycle race!


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