Every Can Counts, who are sponsoring Drops Cycling Team as part of its programme to maximise the recycling of aluminium packaging, will be encouraging race-watchers to recycle more. Starting with the Tour de Yorkshire this weekend, cycling enthusiasts will be able to take part in an interactive game called ‘The Recycle Race.’
“I think the recycle race will be really popular with the public and encourage people to recycle more.” – Bob Varney, Drops Director
The aim of the Every Can Counts activity is to race against friends and family around an “endless” recycling loop track. The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days and that aluminium is endlessly recyclable.