Wiggle Honda Professional Cycling Team will be partnering with Champion Systems to provide their race and casual clothing for 2016 through to 2018.
Replacing headline sponsor Wiggle’s own brand dhb products, Champion Systems will supply the team with their full race clothing requirements and Wiggle have already said they will be selling the clothing. Sister brand, Ligne 8 will supply after race gear – this will be the first team has worked with a premium, stylish fashion brand.
The team, which totted up 35 victories over 2015, have been announcing their new year roster gradually over the past few months. Riders include double World Track champion Nettie Edmondson, two-time Road World Champion Giorgia Bronzini, Olympic champion Dani King, Belgian road race champion Jolien D’hoore, Japanese Champion Mayuko Hagiwara and French time trial Champion Audrey Cordon-Ragot as well as new joiner Swedish Champion Emma Johansson to name just a few.
"We truly embody the mantra of Style in Motion."
Team General Manager Rochelle Gilmore said following the announcement: “Champion System is a well-known leader in premium cycling clothing and are focused on innovation and development, making them a perfect fit for Wiggle Honda. With the addition of Ligne 8 clothing as our casual partner, we truly embody the mantra of Style in Motion."
Champion System Director of Operations and International Sales Chris Reynolds, speaking from the team camp in Calpe, Spain, said: “Champion System are proud and honoured to be working with the most successful team in women’s cycling. Women’s cycling has grown exponentially in recent years, but is only now starting to get the recognition it deserves. Wiggle Honda are the epitome of women’s cycling and represent the dedication and drive needed to dominate the sport. Champion System will work closely with the team to continue to develop innovative, women’s specific clothing for cycling, that our customers can also order and wear – just like the professional riders.
She added: “This is a long term partnership. Champion System will be the team’s official race and casual apparel supplier 2016-2018, ensuring that we can stay engaged in product development with the same athletes for several years. We are confident that this is the best way for us to continue to deliver the industry’s best women’s performance apparel."
The newest 2016 rider to be named was double World Track champion Nettie Edmondson. She’ll be joining a host of riders who are continuing contracts - Amy Roberts, Anna Christian and GB's very own Dani King, Italians Elisa Longo Borghini and Giorgia Bronzini, Japanese Champion Mayuko Hagiwara, Belgian Champion Jolien D’hoore and French time trial Champion Audrey Cordon-Ragot.
New for this year are Swedish Champion Emma Johansson, Dutch all-rounder Amy Pieters and British former two-time Junior World Champion Lucy Garner. Further names are sill to be confirmed and will be announced in the coming weeks.