The VoxWomen Cycling Show has attracted yet more international attention, enticing a South African broadcaster to sign a deal.
The 30 minute lifestyle cycling programme, whose demo was funded by a Kickstarter page, has been picked up by MultiChoice. The broadcaster will share the show on their SuperSport platforms.
The deal comes after the programme’s recent partnerships with Boomerang Television, who are broadcasting VoxWomen in Europe, the Middle East and Asia, and online platform Cycling.TV.
The show answers a need for more TV time for women’s cycling, which should help to monetise sponsorship for teams.
South African born pro cyclinst Ashleigh Moolman-Pasio of Bigla Pro Cycling Team has said: “I am very happy to hear that the new Voxwomen Cycling Show will be broadcast in South Africa, as this provides a great opportunity for South African's to learn what the international professional women's cycling is all about and to get some behind the scenes insight into the exciting nature of our sport."
The show features insights into the lives of female pro cyclists, with rider video diaries, top tips, features and race footage.
Anthony McCrossan, Voxwomen Founder and UCI Women’s World Cup Commentator, said: “The Voxwomen Cycling Show really is an international affair with our programme now being shown in South Africa, the UK, Australia, Europe, the Middle East and Asia.
“We are absolutely delighted to be working with MultiChoice to showcase women’s cycling to the South African audience on its SuperSport platform and we’d like to thank them for their commitment to women’s sport."
Clinton van der Berg, Communications Manager for SuperSport, added: “There has been an enormous surge of interest in women’s sport in South Africa in recent years, with cycling at the vanguard. A programme of this sort is therefore commendable and SuperSport is delighted to support this great broadcast initiative."
For a taste of what VoxWomen have to offer, check out this video preview they made for the Amgen Tour of California.