Legendary British cycling brand, Hope Tech, have been leading the way in componentry with their high quality, innovative and stylish designs. Hope's selection of brightly coloured anodized accessories are easy to spot on the trails - and highly addictive.
Last year, Hope Tech embarked on a mission to support and empower women who ride with the launch of Hope Tech Women's rides. Taking place all over the UK, these rides have grown in popularity with hoards of women making the time to attend, meet other women and ride bikes.
Whilst the women's rides continue to grow, Hope Tech have kick-started this year by focusing on children cycling. The Hope Tech Academy for kids is a brilliant new rental scheme which allow parents to kit their child out with a high quality, affordable bike that can be traded in for bigger sizes as they grow.
Bikes can start from as little as £5 per month, and each child of the academy receives a goody bag kitted out with bike maintenance essential,s as a means to encourage children to take care of their bikes.
Seems too good to be true? It is. The only drawback to this scheme is a strong likelihood of parental jealousy.
You can find out more information on the Hope Tech Academy website, and from this awesome video below featuring Steve Peat and Guy Martin.