VeloVixen are back once again as the main attraction for female visitors at the NEC Cycle Show. This time the VeloVixen Women’s Cycling Hub is being hosted in association with British Cycling's HSBC UK Breeze, meaning it will be bigger and better than ever.

It’s now become the unofficial ‘second stage’ at the show. Speakers and panelists this year will include world and olympic champions like Joanna Rowsell Shand, Kirsten Wild and BMXer Shanaze Reade, inspirational explorers and endurance riders like World Bike Girl Ishbel Holmes and Transcontinental winners Emily Chappell and Ede Harrison, and experts on nutrition, cycling training and cycling holidays.

Plus, there’ll be the Wattbike challenge and - an unmissable new addition for this year - the Bum Comfort area in which you can find advice and solutions to female bike discomfort!

As a brand, VeloVixen have widely been thought of as the Home of Women’s Cycling Kit for a while now. Yet, they've also always strived to be more than a retailer - being at the forefront of the momentum in women’s cycling, and continuing to push for ever greater normalisation and numbers in women’s cycling. Make sure you go and see what all the fuss is about!