Urbanist launched via a Kickstarter campaign back in 2013, but up until recently they only offered products for women. That's changed.
If you've got a male friend struggling with saddle discomfort on rides not long enough to warrant padded cycling shorts, then these might just be the first item on your gift list.
In a nod to gender neutrality, the brand have opted to market the pants with images produced in the same style as those used to market their women's product.
Admittedly men don't have quite as many options to choose from, but the men's pants 'The Johnny' are available in 'blue stripe' (left) and 'red strut' (right).
VeloVixen are the primary UK stockist, but they deal in women's kit only. However, these can be shipped to the UK for $15.
Want to know more about Urbanist? Check out their TWC20 page here.