Since the launch of the women's cycling initiative, Strongher, we've been keenly following their progress to support and promote women in cycling from the grass-roots to the professionals.
Armed with a global network of ambassadors, Strongher launched in October 2015 led by professional cyclist and inspiring athlete, Marianne Vos. Since then, the women's platform has introduced their seal of approval for female friendly bike shops, organise global rides with athletes like Manon Carpenter, and they've even released their stunning road kit in partnership with Pearl Izumi.
Last weekend, Strongher invited women from around the world to attend their first annual cycling festival in Utrecht, Netherlands. Their aim was to bring like minded women together to socialise, talk bikes and clock up some serious miles on the roads of the cycling capital of the World.
Strongher Festival 2016
The first annual cycling festival took place on Sunday September 4th which saw keen female riders flood the small Dutch town. With big brand sponsors, organised rides, music and food, the event was a roaring success.
The three road rides all took place in the morning with cyclists choosing from 45 km, 85 km and 145 km distances each signposted and led by local experts. Challenging climbs, QoM's and fun were guaranteed on these rides whilst taking in the stunning sights of the landscapes.
After the morning riding, the afternoon was full of expert workshops provided by sponsor brands, bike training, skills, yoga and even nutritional chats were held for all those who attended.
We've been catching up on the festival's success via social media. Here's some of our favourite rider snaps from the event...
With more cycling events scheduled with the Strongher women, be sure to check out their website for more information and events.
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