Italian protective wear brand, KASK, are renowned for their high quality and ultra performance helmets. They were also well known for not offering a great deal of size variety, which has resulted in an exclusion of some female riders. However, the launch of their new women's campaign looks to change all of that.
We know that KASK has been working with women's cycling initiative, Strongher, to help develop improved performance female products. This budding relationship has helped developed KASK's first female driven campaign: KASK for Women.
The new campaign involves professional female riders who champion women's cycling. Each month a different female KASK athlete will published a personal video showcasing their favourite helmet, along with quotes and images to inspire and empower women.
These videos will be complemented throughout the month by pieces of art, quotes and photos to really showcase the wonderful world of women's cycling. KASK's campaign motto is: ‘Protect Your Style’, so as well as product spotlights showcasing different helmets from KASK’s innovative range from a female perspective, KASK aim to educate also.
Among the impressive line-up of ambassadors, is Dame Sarah Storey who has a wealth of cycling and racing experience to bring to the campaign, and to KASK's development. Joining her are professional athletes across all disciplines of cycling, including triathletes.
One of the first big developments from KASK is their size range expansion which ranges from: Small (48-55cm), Medium (52-58cm), Large (59-62cm) and X.Large (61-64cm). This allows a majority of riders, both male and female, wear KASK products.
This is a great development for the Italian brand as they join forces with women's cycling initiatives, and team up with professional athletes to really cater for, and promote the industry.
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