Fat Lad (and Lass) at the Back (FLAB) has launched a new partnership with Ribble Cycles that will see the 1897 founded retailer carry the full range online.
The partnership shows a clear understanding from the cycling retailer that kit for bigger riders is in demand, something most of us have known for some time but haven’t seen recognised.
All of the clothing is designed in Yorkshire, and produced in Italy – and there’s kit available for cyclists, triathletes and runners in sizes 8 to 26.
FLAB’s 2016 autumn/winter collection has seen some major developments in technical fabrics, most notably in the ‘Jacksey’ which aims to combine the best elements of a traditional cycling jersey with those of a jacket.
Commenting on the new partnership, ‘Fat Lad in Charge’ Richard Bye said: “This is a significant development for the brand. Ribble Cycles is one of the most respected retailers in the country combining over 100 years’ heritage with an innovative and ambitious approach to retailing and design.
“We’re delighted to be partnering with Ribble, not only as a close reseller of our garments but also with some other exciting initiatives in the months to come. We’re looking forward to seeing the products feature online from the end of the month."
Justin Maguire, Clothing Buyer at Ribble Cycles, added: “Fat Lad At The Back has a fantastic fit with Ribble Cycles. Following what has been an incredible year, we’re looking for new opportunities to further grow the business and reach new customers.
“Fat Lad At The Back presents a great opportunity for us to do so. In just over three years, the business has established itself as one of the UK’s leading manufacturers of cycling wear, catering for cyclists of all sizes and amassing an impressive following. We’re looking forward to working together and to achieving our shared business goals."