September is back to school month for kids - and though for the adults of the world new pencil cases and squeaky shoes aren't a must - the month often brings with it a sense of new beginnings.
Brompton have decided to make the most of all our 'back to school' resolutions, by offering demo rides on their folding bikes, for those with all the best intentions of becoming more dedicated bicycle commuters. Or, for those who usually get the train and have resolved to stop being late so often.
You can actually demo a Brompton at any accredited store year round, but this month Brompton are trying to encourage more people to do so by holding special city centre demo events and launching a competition.
Demo Events and WIN a Custom Brompton
The demo events will be held at the following cities on the dates below - and they'll be located at key commuter spots, like train stations...
- Birmingham on Tuesday 6th
- Manchester on Wednesday 7th,
- London on Thursday 8th and Friday 9th,
- Cambridge on Wednesday 21st
The cherry on top of this 'try our bikes!' drive has to be the chance to win one. One lucky Instagram poster will be able to create their dream bike, choosing their handlebars, gearing, colours and accessories.
To enter to win, you just need to hire a bike (find a store here), and post a picture from your test ride on Instagram with #TryBrompton, also tagging @Brompton Bicycle and the store where the demo took place.
At the end of the month one lucky winner will be chosen at random. Terms and conditions apply - visit brompton.com/legal for details.
Why you should demo one...
If you're tempted by a folding bike, but unsure how it'll feel to ride, we would recommend giving a Brompton a whirl - and also taking the time to understand the different styles before you do so.
As a habitual road cyclist, when I first tried the 'M' type (leisure, upright style) bars I felt absolutely off balance, and it put me off Brompton bikes for about a year. However, visiting the factory this summer I had the chance to try the 'S' type (lower and more like a road bike) and absolutely loved it. To be clear, there's nothing wrong with the 'M' type, and it's actually the most popular - it just didn't suit me, but it wasn't until I read up on the styles and tried the 'S' that I realised Brompton bikes can be pretty damn fun to ride.
Brompton are aware that there are some misconceptions floating around about the way the bikes ride - which is why they want people to try them. Stephen Loftus, the British brand's Bicycle Chief Sales and Marketing Officer, said: “Brompton bikes are a joy to ride in a city. We often find that those who demo a bike fall in love with them instantly and those preconceptions fall away. The Brompton Demo Month is the perfect chance to try a bike to discover how a Brompton can change the way you live in your home city."
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