Luxury cycling brand, ASSOS has announced their partnership with the Cylance Pro Cycling Team.

As part of ASSOS’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI Women’s World Tour Team will include custom apparel kits for all seasons.

ASSOS: From bad news to badass?

The commitment to Cylance Pro Cycling marks ASSOS’ first partnership with a women’s pro team. ASSOS will work closely alongside the Cylance Team to capture women’s specific product feedback in the ultimate setting and help drive ASSOS’ women’s product innovation.

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“This is an exciting development for us as a brand and we’re looking forward to working side – by – side with the team as they help to drive the next generation of our women’s race collection." - Phil Duff, CEO of ASSOS

Cylance Pro Cycling kicks off the 2018 season in ASSOS apparel this week at the Australian Women’s Tour Down Under, wearing Custom Aero Jersey and laalaLai Shorts.

For more information on the Cylance team and to follow their progress through the 2018 season, head over to their website here.