Regardless of what you ride whether it's on the road, the trails or just around your local cycle paths and bridleways, it's important to remain seen and heard.

The bell and reflectors are usually the first things to be removed from a bike when you first get it. Bicycle bells are often considered "uncool", especially in the mountain bike community, but they have their benefits when approaching slower riders, or busy cross-sections shared by walkers.

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Dare to be converted because we've come across the Timber! bell, and it's like no other bell we've seen before. It resembles a cute retro style cow bell, and is secured to your handle-bars via a flexible resin band, and a 5mm bolt.

The beauty of the flexible resin band, and spacer provided, is that it allows you to position the bell anywhere along the bars. Although most trigger bells are best placed at the narrower end of the bars, alongside your brake levers.

The most innovative and stylish bicycle bells out there

The other thing that's pretty cool about this bell is that is hangs below your bars, which is more discrete than a giant smiley face glaring up at you. The brass bell housing rings, and rings loud enough to alert other trail users that you're approaching, and to get out of your trail blazing way.

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How it works is pretty fab as well. Rather than repeatedly thumb smashing your way through the bell's trigger as you would on a conventional bell, the Timber! design is a simple on/off mechanism. When you flip the switch on, the cable inside the bell slackens to allow the ball-bearing to flail around. The rough terrain of mountain biking jiggles your bike, and the bell sings out. When you want to turn the bell off, flip the switch back, and the cable tightens to hold the ball-bearing firmly in place.

The Timber! Bell is available here for £23

Who said bicycle bells were uncool?

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