There are plenty of beautiful new cycling kit, bicycles and accessories on the market and it's so hard to pick a favourite at any one time. While we can't possibly review absolutely everything, we can certainly share with you some of our favourite pieces that are in stores right now.

This week the new Pearl Izumi Launch Jersey has caught our attention and here's why... Pearl Izumi is a progressive cycling brand who started off catering for male cyclists in 1950's Japan. Since then they've come a long way to develop high-performance technical wear for men and women alike. In addition to providing kit for the pro women's peloton, Pearl Izumi also has a successful champion ambassador programme for developing talent in the UK.

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The new Launch Jersey from Pearl Izumi has a relaxed feminine cut and is constructed from a high-wicking fabric which helps draw moisture away from the skin. The sublimated colours are bright and crisp, available in blue/yellow and grey/black, neither one of these designs are overly girly if girly at all!

It's simple, stylish and totally perfect for a summer trail blaze, this new jersey is super affordable at just £40, making it cheaper than rival MTB brands.