Specialized have always demonstrated a commitment to women's product - and as they explained in our recent article around women's specific bikes, they base their decisions on data provided by Body Geometry fits around the world.
The brand, who sponsor World Champion Lizzie Armitstead's Boels Dolmans team, invited us to visit their HQ - where they've got a showroom bursting with all their newest bikes and gear.
Here are some glimpses of the most exciting 2016 additions...
Rhyme and Ruze
Specialized tell us that they only include a women's specific frame when they find that women have different needs - for example their brand new Ruze.
The Ruze is a hardtail with a dedicated female geometry that is built around the 27.5+ - 6Fattie - tyres which mean it has a larger contact patch, more traction and more control.
Hardtails have been selling well, and the Ruze is designed to be the perfect bike for the woman that wants a trail capable, confidence inspiring ride without the added weight, cost or maintenance of full suspension
The Rhyme is also new for 2016. The bike shares a frame with the ever popular Stumpjumer, but has custom tuned spring rates that allow a lighter rider to benefit from the full range of the suspension (140mm front and 135mm in the rear).
For an added party trick - carbon models have a 'SWAT (storage, water, air, tools) door' - where you can store essentials inside the frame without rattle or bump.
Ruze starts at £1400 and Rhyme at £2200.
The Hellga is the only women's specific fat bike on the market.
We had to ask what makes it female specific - and the major difference is the lower standover - as well as female specific contact points. This lower standover would come in handy when riding in snow and sand - as the bike is designed for - especially as your feet begin sinking into the surface when you stop...
The burly Hellga will start at £1200 and max out at £1500.
Oh gosh - it's beautiful. Very little has changed with the Amira - the race bike ridden by World Champion Lizzie Armitstead, but it's got a new paint job and we love it.
The Dolce Evo is the brand's first attempt at a female specific adventure road bike. Designed to meet the needs of the woman who wants one bike to rule them all, it has wide tyres and disc brakes for mild off-road use, but will still feel fast and agile on the road with a women's endurance geometry, based on data from Body Geometry fits.
The addition of all new SWAT tool cages - with integrated multitol, and a Myth saddle with the 'Reserve Rack' and tool keg attached will help to carry all the gear needed for an all day adventure.
The Evo is available for £1200 or £1800.
A new way to store your tools - this reserve rack is attached to the saddle and means you don't have to stuff your jersey pockets if you don't want to.
Looking for aero gains but still want breathing space with vents to keep you cool? The Airnet is the new aero road lid on the market - the women's model is just like the men's, but has a hair port.
Women's 2FO Cliplite
New for 2016 is the 2Fo Cliplite. The new shoe joins the existing 2F0 Flat, which was added for 2015.
Designed for Enduro racing, the shoe is mega light, with a clipless system that's been optimised with a 'landing strip' for easy access.
S-Works 6 Shoe
Sadly these weren't available for us to see - but they're completely re-configured for 2016 and sound mega exciting.
The longstanding favourite shoe, with super stiff carbon sole, has been tweaked for superior comfort. The 2016 version has a 'PadLock heel' which creates a snug fit, and the material on the body is actually inspired by parachutes - to offer just the perfect amount of stretch. Swanky.
HookUp Magnetic Bib Shorts
These are available in February - and the key selling point is the HookUp magnetic connection for quick pit stops. Unlike over-the-head/zip/other options, you just unclip, and drop...
The Ambush is new - and provides multiple visor positions to accommodate goggles, and a low back for extra coverage.
Sadly there isn't room for a hair port, and adding one would limit the extra coverage, so this model is just like the men's, but with a colour scheme that matches the 2016 Rhyme, new Andorra apparel and LoDown gloves.
SWAT Liner Shorts (pockets!)
Ah - those lucky roadies, loading their rear pockets with gels and snacks - they look so well fed. What about the mountain bikers?
With these new SWAT liner shorts, mountain bikers too can stay well fueled and tooled thanks to the clever pockets. These will be available to the UK market in February - not too long to wait!
A new addition to the Specialized equipment line, these STIX lights provide 105 lumens on the front and 2o on the rear.
They're super lightweight, charge via a USB, and the flexible rubber mount and slimline shape means you can fit them basically anywhere.