Next week the cycling world will descend upon Friedrichshafen, Germany - for the biggest trade show in the industry. With Eurobike drawing ever closer, pretty much every brand has something new and exciting to show us for 2017 - including Muc-Off who today announced 15 new products including loads more 'Athlete Performance' items.
The Athlete Performance range is a fairly recent addition to Muc-Off's armoury and includes items for riders bodies, such as chamois cream and 'recovery balm' massage rub. Though we're not totally convinced all of the products will have a marked difference on performance, we really enjoyed using all of those we've tried so far and they certainly left us feeling fresh and rejuvenated.
It seems like Muc-Off are keen to develop the range, adding items such as shaving cream, aftershave balm and SPF moisturiser, all made with natural ingredients. With the cycling industry's tendency to leave personal hygiene and body-care to cosmetics brands, it's nice to see someone with bikes on the brain step in.
As well as the Athlete Performance kit, they'll also be unveiling a new bike lube that remains liquid in temperatures up to minus 50 degrees and a matt finish detailing spray.
Muc-Off have so much to show off, that they tell us their Eurobike stand will be a two-story exhibit (yes, building the BEST stand is part of the competition).
Alex Trimnell, CEO of Muc-Off, said:“We haven’t even arrived in Friedrichshafen yet and this is promising to be one of the most exciting EUROBIKE’s yet! The Muc-Off team have worked incredibly hard over the last 18 months to develop an exciting collection of premium bike and body care products that we’re certain will resonate with our fans."
Here's the complete list of products that will be on show - including some that aren't new:
- -50C Bike Lube
- 100ml Chamois Cream
- Bio Drivetrain Cleaner 750ml
- Drivetrain Brush
- Classics Lube
- Grease Gun Kit
- Shaving Cream
- Aftershave Balm
- Moisturiser with SPF 15
- Massage Oil
- Matt Finish Detailer 750ml
- Metal Polish
- Sky Drybag Kit
- Team Sky Hydrodynamic Lube: Tour Edition
- Tyre and Cassette Brush
- Valet Case
- Additions to Workshop Range, including MO94 750ml, Disc Brake Cleaner 750ml, Dry Lube Aerosol 750ml and Quick Drying Degreaser 750ml.
We can't wait for the annual spectacle that is Eurobike - there's going to be lots of new product news- so stay tuned!