Liv are celebrating their first year as a standalone brand.
We interviewed the founder Bonnie Tu last year and were impressed by their commitment to women's cycling.
Revisiting them at the largest trade show in cycling, Eurobike, today we were pleased to hear the bikes and apparel manufacturers previously known as Liv Giant are enjoying tremendous growth across the range.
Here's a look at some of the highlights within the 2016 range...
Liv Intrigue SX
The Intrigue has proved a popular platform - but for 2016 it has been tuned to provide greater travel for women who want a truly aggressive ride.
Built from the ground up for female shredders, the Intrigue SX has a 140-160mm RockShox fork and a 140mm Maestro shock on the rear making it a machine for fast riding on technical trails.
Aside from the updated fork travel, riders also enjoy 27.5" wheels (which seems to be a popular wheel size across all brands for 2016), a tapered OverDrive steerer tube and cable routing for a dropper seatpost.
The gearing consists of a SRAM X1 30T chainring and 10x42, 11 tooth cassette. Glabal marketing manager Jannette Sherman told me: "If there's one thing I'd advise mountain biking women to try, it would be a 1x gearing set up - it will change the way you ride."
Interestingly, Trek also seem to be taking the female shredders more seriously this year, with their new women's Trek Remedy.
Liv Envie Advanced Pro
The Liv Envie Advanced Pro has been the flagship road bike in the range for some time, and for good reason.
For 2016, much of the spec stays the same - with Shimano Ultegra Di2 gearing, advanced grade composite frame, and stunning aero wheels. The paint job has seen an update, with a deep purple which the brand hopes communicates the sophistication and prestige they aim to portray with this race ready machine.
Live Invite 1
The Invite could be many things to many women - for some it could be a 'do it all' first bike - great on road, off-road, and everywhere in between. For women who have been riding for some time, and have a collection of steeds, it could be a perfect bike for mixing disciplines, or trying out the cyclocross scene.
Liv Rev Road Helmet
This helmet, used by the pro riders of Liv-Plantur, takes into account aero dynamics and ventilation. The helmet comes with two sets of padding, to ensure perfect fit, and features anti-microbial padding.
Not much has changed for 2016, but the colour scheme has been updated to match the flagship road kit.
Liv Infinita helmet
the Infinita helmet is all new and designed to help keep female mountain bikers cool headed on long climbs. The design has been created with enduro events in mind, which means it's also perfect for all-mountain terrain.
There are 18 large vents, an adjustable visor which works well with goggles and riding glasses, a goggle strap, and an integrated GoPro compatible mount for optimal POV shooting.
Dynamic Cycling Fit - Upright Position
Liv have a new focus on saddle fit - they're now using an approach called Dynamic Cycling Fit.
They've designed saddles for riders who sit in an upright position (picture shows this saddle), and those who tend to rotate forwards.
Riders buying a Liv saddle will use a fitting device to determine their natural position, and then choose a saddle with the channel (as opposed to a traditional cut out) in the correct position for them.
Dynamic Cycling Fit - Forward Position
The saddles designed for those who adopt a forward position feature a longer channel, providing relief to the sensitive tissue that can be affected when sitting in a more aggressive position, with a tilted pelvis.
All saddles in the range also feature Particle Flow technology - this means the foam padding moves over time to conform to the rider's unique print - reducing pressure points.
Liv Road Kit
The road kit, as always looked beautifully co-ordinated - we reviewed the bib shorts last year and were thoroughly impressed.
Liv Commuter Gear
We were so impressed with the commuter gear Liv have come up with - from the Civita helmet to the Merino jersey (long and short sleeve versions available) and the Izzy Causal Pants...
Liv Izzy Casual Pants
The casual pants caught our eye - particularly the adjustable leg length, which can be rolled up and secured with a button.
We've seen a certain popular "brand with coffee shop" offer something similar for men, and we always did want a pair...
Liv MTB kit
The mountain bike range is all about courage and adventure - and the colour scheme is bold and bright. We love the matching scarf, too - and can see it being handy on a commute, too...
We're at Eurobike for the next couple of days - so there are plenty more galleries on the way!