A multitude of the biggest brands in cycling will showcase their latest wares for The London Bike Show, hosted at ExCeL London between 11 and 14 February 2016 and we've got an exclusive discount for TWC readers.

This article is sponsored by The London Bike Show. Exclusive offer: Save 10 per cent on tickets with the code FAC1610 when you buy them online here.

The four day event allows the public to engage first hand with brands spanning the cycling industry’s entire spectrum, providing opportunities to get to grips with the latest technology and obtain expert advice.

Encompassing nutrition, clothing, cycling holidays and of course bikes; The London Bike Show entices all levels of enthusiasts to visit the great event.

However, if you still need a little persuading to attend, here are five of the best reasons to visit The London Bike Show....

Official Launch of Drops Cycling Women's Team

drops cycling

This year will witness the official launch of the brand new Drops Cycling Team, joining the Elite Women’s ranks with a completely British roster of riders for 2016. And my, isn't their multicolour pinstripe kit amazing?

Poised to compete at top international events throughout the year, Drops Cycling Team functions as a structured pathway for Britain’s women riders to reach the top of the sport. Comprising a mix of promising young talent and experienced British cyclists, the team offers great guidance to its riders thanks to mentoring from the likes of Sharon Laws and Louise Robinson. The official Drops Cycling Team launch will be part of Friday’s events at The London Bike Show for all to see.

See the latest bikes

The London Bike Show is a rare opportunity to peruse the spectrum of women specific bikes all in one location, as well as having the chance to quiz those at hand about what separates these bikes from the typical male or unisex builds.

Do Women Need Female Specific Bikes?

Cannondale, Specialized, Scott, Boardman and Giant are just a handful of names known for their women’s ranges and they shall all be appearing during the four days at London’s ExCeL.

Discover The Latest Technology

Heading along to The London Bike Show is a surefire way of seeing the latest technology from the industry’s biggest brands, as well as stumbling upon innovative gadgets being brought along by companies making their debuts at the show.

Opportunities to try these brand new bits of kit for yourself will be in abundance as you stroll through the exhibitors’ stands; anything from futuristic bike lights to the humble mud-guard. The bikes themselves are sure to be a fascinating affair as well, with wireless groupsets and glow in the dark bikes just a couple of releases set to be causing a stir throughout the four days.

Big Name Guest Speakers

Attracting many of the day’s visitors will be the chance to grill the likes of Sir Chris Hoy, Chris Boardman and Mark Beaumont about their lives in cycling. Confirmed guests are listed here, with more to come.

Whether you wish to know what it feels like to wear the yellow jersey, cycle around the globe or win Olympic gold, there will be no better place to do precisely that than the Cycling Performance Theatre at The London Bike Show.

It Is Not Just Bikes

triathlon bike  leg drafting

Winter Training Tips For Triathletes Of All Levels

We love bikes - obviously. But we know plenty of our readers are also into other sports - triathlon and general outdoorseyness. Therefore, it'll probably be good news to hear that a ticket to the London Bike Show also grants you access to both The Triathlon Show, and The Telegraph Outdoor Adventure & Travel Show; all being held simultaneously at London’s ExCeL from February 11 to 14.

Need another bonus reason?! Team TWC will be out in full force, snapping pictures and speaking to experts about their brand new and existing kit.

Pick up your tickets at a 10 per cent discount with the code FAC1610 here.