Black Friday has only been a 'thing' in England over the last couple of years. Where once prices remained high until Boxing Day, now they drop suddenly in the run up to Christmas as retailers race to catch shoppers.
The tradition is actually an American one, with Black Friday falling on the day after Thanks Giving, making it the fourth Friday of every November. Conveniently, that's also pay day for a lot of people.
Retail history lesson aside, the good news is that many cycling retailers and brands are throwing their efforts into capturing your custom with Black Friday deals. This year, Black Friday falls on Friday 27, but most of the stores aren't holding out until then - they're making their offers available now. We've rounded up some of the best just for you...
Human Race Events - 20% off all events
The company who organise a wide range of events - from women's only Cycletta rides to the Welsh Dragon Ride and tons of triathlons - are offering 20% off all events from 00:01am on Friday morning, to 23.59 in the evening. They're calling it 'Finish Line Friday' to put a positive spin on the whole fiasco.
You can view all events on their site here, and we'd advise planning in the events you want to do now, ready to sign up on the day!
Wiggle have been releasing a special deal each day, and today they backed that up with a sea of deals.
Wiggle sent us the full list of reductions, which included 144 items, many of which are reduced by 50 per cent, some more. Admittedly, most of the items were already reduced, with Black Friday deals seeing them reduced even more - some by a little, some by a lot.
Highlights include an impressive 65% off these Conti Sport II tyres, in sizes 23, 25 and 28c, making them just £8.73 each. These are summer racing tyres, but with this sort of saving, it might be worth stocking up for next season.
There's also an extra saving on these Shimano WHR501 training wheels, making them just £59.27. These will never the the fastest, lightest wheels at this price, but if you want some bomb proof wheels you can ride all winter, these will do the job.
For fitness fanatics who want to keep an eye on their day-to-day activity, Garmin VivoFit will also be coming down to 25 per cent off, at £89.99.
These guys are taking a similar approach to Wiggle, releasing daily deals with a splurge promised on Friday.
Tasty offers include 45 per cent off the 2015 Forme Axe Edge Sport road bike - a carbon frame with Shimano Sora groupset that would make for a great first or second bike for someone looking to move on to club rides and sportives. The drop takes it from £999.99 to £549.99. However, it's not female specific and the smallest size is a 52 - which would fit a woman around 5ft5 to 5ft7.
There's also some great deals on lights - our favourite being the Tumble and Fall Prolight front light, which puts out an impressive 1,600 lumens and is down to £49.99. The matching rear is also down to just £4.99.
Chain Reaction Cycles
These guys just couldn't wait, could they? The reduction kings have been listing 100 discounts every Thursday all month - they're currently on week three.
There are meant to be 100 of deals on the page each week (actually there are 99 - what went wrong, guys?!) but CRC have helpfully pulled out the top 10 - of which we've chosen 4 we reckon you'll like.
Deal number one is 27 per cent off the Lezyne Micro Drive set - a 400 lumen commuter light duo which will have you sorted front and rear when riding in street lit areas. At the new price, these will set you back £54.99.
Deal two is the almost-half-price Tacx Blue Twist turbo trainer, now at £61.99. This is a magnetic trainer - which means it's very much an entry level model, but you can alter the resistance with seven different settings and you'll be able to pedal away to your hearts content.
Next on the deal list is 41 per cent off the Mavic Aksium Elite 25 Wheelset, now £129.99. These are durable training wheels that will be ideal for long rides and sportives. They're not the lightest and cheapest available, but the hubs feature trickle down technology from some of the brands more expensive options, providing a smooth ride which certainly impressed our chums at RCUK.
Finally, from CRC, is a deal for the shredders out there after a new dropper seat post. The guys in the blue and white are offering 46 per cent off the RockShox Reverb Seatpost, making it £159.99. This seatpost allows you to control position and return speed, so you can always be sitting on optimum.
Evans, like CRC, have got all excited and released their deals early, with offers lasting for 12 days. There's lots there, but we pulled out the stand out offers which we couldn't ignore.
The Garmin Edge 25 Candence bundle is down by almost a quarter, at £129.99. With the 25 you'll see how far you've ridden, how far, and how many calories you've burned. The unit is Ant+ compatible if you want heart rate, and in this deal you get a candence sensor included.
We were also stoked to see the Cannondale CAAD8 Tiagra 2015 Road Bike is down to £549. This alloy model is a perfect first bike, it's got a 'heads up race' geometry - meaning it's not fully aggressive but will feel fast. It's not female specific, but sizes go down to a 48 - which will fit someone from 4 ft 9.
If you're after something completely different, the Bobbin Bicycles Birdie Women's Hybrid Bike is reduced by £100, giving you a 3 geared sit up and beg for £300.
For those after serious performance aids, Stages power meters have had their prices chopped, now starting at £359.40 for all the data you could ever need, and the incredibly clever dual front and rear helmet 'Link' light from Exposure is just £49.99.
A commuter after a deal? Cycle Surgery are clearly thinking of you - with reductions on the highly acclaimed Altura NightVision Evo Jackets. With reflective details added in the areas that Altura's research suggests are the most important, these area also fairly breathable, waterproof, and feature an integrated flashing rear light.
These guys are promising a mega discount to be published at midnight on Thursday, but in the mean time we were quite impressed to find 39 per cent off this Liv Obsess SLR 27.5 Mountain Bike.
Now £549.99, you get an alloy frame, 100mm front form, Shimano SLX groupset on a 27.5 wheel size platform, plus female friendly Liv saddle and grips.
You can usually rely upon the guys at Decathlon to provide you with a good deal - and for Black Friday they've got a wide range of sale items.
We picked out this little bargain in the form of the Sigma wireless cycling computer at £24.99. This is a simple unit that the key metrics for an improving cyclist: speed and distance. You can buy a separate cadence sensor to measure pedal strokes if you find you're soon wanting more information, but this is certainly a great starter option.
Finally, for those still after a turbo trainer deal, the Elite Supercrono Force Elastogel Turbo Trainer Pack (includes a riser block to save your Yellow Pages and a training DVD) is down to £79.99 from £129.99.
This unit provides eight levels of resistance and uses a quiet 'elastogel' roller, as opposed to the louder more entry level magnetic options - making this really a notably good deal.
Looking for a Black Friday deal you can apply to the item you actually wanted? Tredz are offering 'spend and save' codes.
You can save up to £200 (if you spend £1500 - but it's still a big saving!). The offer lasts until midnight on December 1 and can't be used with any other discounts.
It applies to lots of brands - but does also exclude quite a few - these being Specialized, Cube, Giant, Scott, Cannondale, Endura, Lapierre, Altura, GoPro, Garmin, Brooks, Topeak, Fabric, Kask and Marin. In case you ever wondered, 99.9% of the time these kind of exclusions are put in place by the brand, not the retailer, as they're trying to prevent local bike shops from losing out.
Action Medical Research
These guys are taking a slightly different approach - instead of offering discounts, they're giving out spot prizes to people who have entered their Ride100 series. All events offer a variety of distances, form around 30 miles to 100 - and you don't have to be signed up to ride 100 miles to be in with a chance to win.
A new winner is being announced daily, with bundles including treats such as a Garmin VIRB X camera, a Pinarello Mercurio Hydro Sora Naked bike or the chance to join Chris Boardman MBE on an exclusive ride out through the Lake District. Find out more here.
Vulpine - doing things differently
It's not uncharacteristic for the clothing brand Vulpine to do things differently, and they've really gone for it with their awesome Black Friday idea.
Vulpine are swapping Black Friday with #DoGoodFriday. Rather than offering pre-Christmas savings, they'll be kindly donating 20% of their online sales to charity on Friday 27 November.
The cash will go to Wheels for Wellbeing, an award-winning charity helping people to enjoy the benefits of cycling, regardless of disability, age or health condition.
Founder Nick Hussey said: "I wanted to do something that made me and our customers feel good, not guilty, as I do about Black Friday."
#DoGoodFriday will continue every Friday until 18th December as part of Vulpine’s 25 Days of Christmas (#VulpineXmas), with proceeds being donated to a different charity each week for four Fridays.
Those are the deals we're aware of for now - but more will no doubt be added!