Every year the bike trade goes d00lally for Eurobike - it's the biggest bike show in the world and all the brands rock up to show the retailers and buyers what they've got for next year.
[related_articles]Trek bikes are one big-ass brand. They've got mountain, road, hybrid, kids, time trial as well as clothing, accessories, and so on. They're also unique - in that they don't go to Eurobike.
Instead, they rather cleverly have their own little showcase - and of course - it's called Trek World.
Yesterday, we went to take a snoop around at their 2016 gear. Here are the highlights...
NEW! Trek Remedy 27.5 Women's Full Suspension Mountain Bike
Up until now, the Remedy - Trek's most advanced full suspension bike - hasn't been given any sort of women's specific fit.
That's changed with the addition of this new mint green trail dancer.
Chris Garrison, Trek's UK media guru, explained to us that the frame is the same as the unisex best seller - there are no shortened top tubes or center of gravity adjustments here. Why?
"This sort of rider is going to be spending a lot of time out the saddle, so there's no need to make changes to account for women's often differing centre of gravity. What has changed is the contact points - the saddle and grips. So if a woman preferred another colour of spec she could buy a unisex bike and change these, but this new model means she doesn't have to."
At £2,500, the women's Remedy comes with 140mm travel RockShox fork, and SRAM GX groupset with 27.5" wheels.
The more entry level mountain bikes - hardtails such as the Skye for beginners - do have tweaked geometry, with lower standover heights for women's comfort.
Silque SSL C Women's Road Bike
The Silque women's road bikes proved hugely successful last year, and they're back again for 2016.
Garrison is keen to explain that though they share the unisex Domane bike's 'IsoSpeed Decoupler', they're not just a 'men's Domane'.
The famed decoupler is designed to dampen out road buzz and bumps, making this a machine that's comfy on long rides. The seat tube can rotate independently of the top tube - providing just enough movement so that you don't feel every bump like the princess and the pea.
The Silique range starts at £1,500,with a Shimano Tiagra groupset, and goes up to a bit of a pocket aching £3,800, with Shimano Dura Ace Di2.
On the road side, Garrison is keen to point out the changes made to women's specific frames: "The common story is that women have longer legs and shorter torsos. I have not found a single study that proves that. What we do have is a different centre of gravity. Women often have less core strength, and less muscle mass in their shoulders and arms, so it's not helpful to have the stretched out over a long frame. However, it comes down to individual fit. Some women will be better on a unisex frame, others will always feel at home on a women's specific fit."
Lightweight Trek Emonda Women's Road Bikes
The Emonda is Trek's super lightweight option, designed for weight weenies who want a feather like ride companion to carry them up the hills. The top end Emonda's weigh in at under 5kg, with frames as light as 690 ACTUAL grams. That's light.
There are Emonda WSD bikes from £1,100 - and they go right up to the Shimano Dura Ace Di2 build, that comes in at a bit of a jaw dropping £8,000. The light blue Emonda SL 5 pictured features Shimano 105 and comes in at £1,800.
The women's Trek range includes the lightweight Emonda, the aluminum mile munching Lexa, and the smooth riding Silique. Many, though not all, of the frames featured this wet-look, glittery design that appeared on a few models last year.
We reckon it'll look lovely in the sun, and could brighten up winter rides - but we're not sure we're convinced. We'd love to know your thoughts...
Trek bikes aquired Electra in 2014. Inspired by rockabilly culture and committed to low stress, practical soloutions, Electra's biggest seller is the Townie.
The bikes look stunning and have various options for customisation - but they're not just pretty. Electra have devised 'flat foot technology' which means you can ride in an upright, comfortable position, whilst still getting a full leg extension.
They've got kids bikes as well as adults options, and some great accessories...
Huge range of Electra accessories
It wasn't all pink and pretty, too - the 'Glam Punk' model had rock-and-roll studs and black leather tassles, and there were rainbow designs, stripes and all sorts...
Electra's inspired designs....
The kids bikes come with 'sugar skulls', ice-cream cones, and shark details, whilst adults can choose from this awesome 'Glam Punk' cruiser or a tray bike for ultimate convenience.
Bright stripey apparel
There was a range of kit on show from Trek's clothing and accessory brand, Bontrager. We saw plenty of splashes of colour, though we've got to admit there was quite a bit of pink on the rail..
Trek have stripped away the confusion of having millions of different fit options with a few simple catagories:
RL/Anara Road kit - streamlined and performance focused
Solaris Road kit - semi-fitted to follow the curves of your body without hugging them
Evoke MTB kit - semi-fitted for plenty of movement but still providing a little support and a feminine silhouette
Rhythm MTB kit - Non-restrictive baggies for the gnarly trail lovers
Anara Women's Jersey and Shorts
We did nip in to listen to Chris Garrison's talk to retailers about how to make stores appealing to women - one of the key points being promoting outfit ideas. After all, why should shopping for cycling kit be so very far removed from any other sort of clothes shopping?
This Anara gear was definaely laid out as an outfit, and it caught our eye immedaitly. All about performance, the matching jersey and shorts are made from quick dry material, with plenty of pocket space and a drop tail on the jersey and a dual density pad, with 'yoga pant' style wide waist and wide thigh grippers.
Rhythm Women's Tech Tee and Shorts
For the riders that want to go downhill pretty rapidly, this set is what's on offer. Quick dry and loose fitting, you even get an interior hem to wipe your glasses on the jersey.
Tinari Women's Mountain Bike Shoes - New for 2016
These XC focused shoes are new for 2016 and feature a high performance carbon sole, with rubber grippers for walking and protection. They've got an impressive stiffness index of 10 - which will basically feel amazing when you're really pushing the power through the sole on the climbs.
This is, of course, just the start of the 2016 gear influx, and we'll be bringing you plenty more in the next month or so...